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Here is something I want to share with you how and why I started my journey with LuvLoops.

Ever since I was a kid, I have always been very much obsessed with mum's jewellery box! I think it was then I start to realise that even just a simple piece of jewellery can level up your look so effortlessly.

However, I have not always been lucky for find jewellery that are suitable for everyday wear and not too pricy. 

The idea of starting my own jewellery brand was like a seed planted into my mind, and I have been so lucky to have you who helped me to grow this little seed to what we are now, a blossom of beautiful dreams.


(Fearless Heart Collection) 

Precious memories

The key value of LuvLoops is to provide high-quality jewellery that helps you to tell your unique and beautiful stories as well as memorialise those special moments. We are aiming to design and make jewellery that connects you to your  loved ones. 

Designer Jewellery                           (this picture is from the Celestial Collection)

Back in 2019, when I thought my life stuck in a rut, the pandemic hit the world unexpectedly. And as they say, when it rains, it pours, I lost my job in the beginning of the pandemic.

I was living on my savings with a mix of depression, fatigue and confusion about when my life is heading to.

However, challenges sometimes followed by opportunities. In this time of uncertainty, the idea of starting a jewellery brand that allows me to connect with countless precious memories, which was seeded from long time ago, started sprouting. 

Along this journey, LuvLoops has brought me immense happiness and joy by connecting with so many of you amazing people through our hand crafted, heartfelt designs. We are here for you, and to hear your stories, celebrate your wins and remind you of your power and be there with you in the lows.

Fearless Heart Collection

(this picture is from our Fearless Heart Collection)

LuvLoops has grown from a side hustle and a small passion project into a business that has over 35K followers on social media and dispatched thousands of orders to more than 30 countries in the world. 

Despite how much we have grown, the main focus of creating affordable and meaningful jewellery has never changed, and will never change.

We hope your LuvLoops jewellery inspires and empowers you as much as we have inspired and empowered by you lovely people. 

Much love,

Essa xx

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